Our journey into the world of diamonds began almost 15 years ago. Back then the initial objective was a purely related to industrial/materials needs. We were developing our first silicon watch components for the K1 calibre and were considering the use of a diamond coating for the parts to increase their surface hardness.
Alongside the functional use of gems (in the case of diamonds mostly based on their superior hardness) we, like most human beings also had an awareness of their special place in the luxury world. It’s hard to experience an expertly cut and polished diamond and walk away without a big smile. There’s just something uniquely fascinating about them. Even when we are constantly exposed ever more realistic and mind-boggling digital creations, nothing else is comparable to the experience of staring into a big glistening rock!
An aspiration to beautify our watches with gems could not be aligned with the reality of acquiring diamonds. Unstable prices, unpredictable availability, knowing that countless murky middlemen had added spurious margins: all of this left an extremely sour aftertaste. Not to mention the vast cost to mother nature or the endless societal ‘opportunity cost’ levied on those unfortunate folk who are sucked into the storm of actual, boots on the ground gem extraction. So, we parked this topic on a mental shelf: off our immediate radar but not forgotten.











