Eleven years ago, we made a statement regarding the use of diamonds. Specifically, we declared that HORAGE would exclusively use lab grown diamonds. The ‘opportunity cost’ of so-called ‘real’ diamonds wasn’t a breaking new story at this point in time; there had already been a mainstream Hollywood movie “Blood Diamond” released in 2006.
But it felt that we should make a declaration and take a stand: luxury doesn’t have to include exploitation – our benefit isn’t automatically achieved by someone else’s cost. It’s easy to feel overwhelmed with the world and its myriads of problems. Why bother changing when you are just one person amongst billions? Well, every waterfall starts as an individual drop of rain.
It’s much easier to make the call when the decision is a no-brainer. CVD diamonds are often of higher quality, they are predictable in availability, do not cause significant wastage during cutting (which the buyer invisibly finances) and last but not least the idea of science neatly overcoming age-old problems strongly resonated with our values.








